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Join our Success. Step into a $50 billion-dollar industry with Direct English

Invest in a Master Franchise with us and gain access to our proven system and extensive business support – so you too can capitalise in the lucrative English Language Training market in your country.

Why invest in the English language training sector?

An official language in more countries than any other.

Spoken by 1.5 billion people across 94 regions.

The global language of business and communications.

Worth $50 billion - and still growing!


Want to know more how to expand your business nationwide?

Apply to become a franchise partner and discover how Direct English can help make you our next success story.


Our franchise support package will help you to establish a more profitable business. It’s a win-win situation for you and for your customers.

Pre-launch support

  • Assistance with developing your business plan and financial modelling
  • Support with identifying pilot center location and providing center design guidance
  • Personalised in-country training program
  • Pre-launch Management Workshop at Linguaphone Group HQ in London
  • Suite of Management Manuals
  • Full support for your country launch of Direct English

Ongoing support

  • First-class marketing support from our team of marketing professionals at HQ
  • Access to the Linguaphone Group partner Extranet
  • Market visits and ongoing support from dedicated Business Development Manager
  • International Master Franchise conferences
  • Learning Management Software to manage your franchisees and students

Latest Posts

Ambassador of the British Embassy in Bulgaria attends Direct English official Launch in Sofia


Find out why our Partners choose us


1.Globally recognised brand

You’ll have the exclusive license to use our trademark, logo and corporate identity – as well as the complete ‘know-how’ of our system. And our well-known international brand will enable you to effectively compete in the market.


As our Master Franchisee, you will have complete exclusivity to develop Direct English across your chosen territory, through a range of proven business models for the lifetime of your contract.

3.First-class Business Support

With an extensive history in the English language training and franchise business, marketing and business development professionals at HQ are on hand every step of the way, and you’ll also receive a suite of Management Manuals and access to our partner-only Extranet too.

4.Peace of mind

You don’t have to make all the hundreds of decisions yourself that are needed to start a new business. Direct English provides ‘peace of mind’, not just in the set-up phase, but on an ongoing basis. And with the experience of a global language training provider with over 110 years of experience in the language training market, you’ll be in safe hands.


The comprehensive training you’ll receive from Direct English will enable your staff to confidently deliver the program across your territory. You’ll also be trained in all areas of the program, as well as marketing, operations and staff management to give you full confidence to operate the business successfully.

6.Ongoing Support

Direct English has an extensive history in the English language training and franchise business and can provide expert assistance on all issues you might face. Marketing and business development professionals at HQ are on hand, and you’ll also receive a suite of Management Manuals to support you

7.Test Center

As a Direct English Master Franchisee, you’ll automatically become an official test center for Cambridge English's BULATS tests.


Universal Recognition

Direct English is an academically sound curriculum developed by Louis Alexander, world-renowned expert in English language training, which means our teaching methodology is second to none.

An academically sound curriculum developed by Louis Alexander, world-renowned expert in English language training. Our teaching methods and Cambridge English qualification are second to none.

Complete Blended Learning System

Our system combines a powerful, new online learning platform with first-class center-based learning, to give our students real flexibility to study whenever and wherever they choose.

A powerful, new online learning platform combined with first-class center-based learning. Direct English gives our students flexibility to study whenever and wherever they choose.


Proven Business Model

.Students range from university students and young professionals through to CEO’s and senior executives in multinational companies. Direct English is already delivered to hundreds of thousands of students worldwide. delivers first-quality training across Middle East, Asia and Europe.

Business Support

Provides all the training, business and marketing support you’d expect from an international franchise such as Direct English.

Know more about how to become a franchisee
Inspire Me

And if I am interested to franchise English Schools for Kids in my country?

pingu's english

As well as Direct English, the Linguaphone Group offers a Master Franchise program for our pre-school English language program, Pingu’s English. An effective English language course for ages 3-8+ years, Pingu’s English is based on the world famous and much- loved character Pingu. Our unique syllabus combines imaginative activities with multimedia resources, and delivers first-class English language training to pre-school children worldwide.

In late 2017, Pingu’s English will also launch a three-year full-time kindergarten curriculum, in partnership with Kingston University, based on our popular Pingu’s English brand. Interested to find out more? Click here or email us at [email protected]


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