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Jordan – A growing market for English language training in the Middle East

The Kingdom of Jordan is often perceived to be one of the most fertile markets in the Middle East for Franchise Opportunities, thanks to its free market orientated economy and access to other international markets. Amman, its capital, is increasingly popular for international entrepreneurs to invest in.

Despite its size, the Kingdom of Jordan as it has increased its economic growth to 3.3% in 2014. Jordan places huge importance on the priority it gives to education. This makes it often seen as the education regional hub the region.

With a significant young population, the need for a high-quality international English language curriculum here has never been as high.

Our goal is to provide our high-quality international English program for adults across the whole market, to provide young learners a rewarding career into a globalised market

Due to its stable economy, Jordan ranks as the 4th strongest economy in the Middle East.


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    In-country training programs

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    Dedicated Business Development Manager

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    First class marketing and PR support

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    Comprehensive Management Manuals

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    Partner-only Extranet and new Learning Management System

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    Globally recognised brand

The Master Franchise opportunity that revolutionizes the English Education in your country.

We offer to ambitious entrepreneurs a nationwide Exclusive Master Franchisee to develop branded Direct English centres across Jordan. Investors have the freedom to corporately own their centers or alternatively sub-franchise to local franchisees. First-class business, training and marketing support is included in the contract, and come from the Linguaphone Group HQ team in London.

Want to receIve more info on how to become a franchise?

Leave here your email. Our team from the Head Offices in London will keep in touch with you to provide more information on the Franchise process.

1.Check you’re the right fit

The Linguaphone Group is a global English language training provider, with over 115 years of experience in the English language training market. We offer our first-class Direct English and Pingu’s English ELT programs through our strong, Master Franchise network worldwide. This includes a strong presence across the Middle East with Direct English partners successfully delivering our program to thousands of students across Kuwait, UAE, Bahrain and Saudi Arabia.
Direct English is our adult English language training system which will cater for the particular demands of Jordanian students.

Our nine-level course provides English language training for all levels, from beginner to the corporate executive level, meeting the needs of all students. The program also features a Business English module using specific scenarios to teach effective listening, speaking, reading and writing in a business context. And as our Direct English Master Franchisee, you will have the rights to become an authorised Cambridge English BULATS agent, ensuring that your students will gain a qualification too!
Our Direct English program stands out from other English language training programs because it is tailored to each student’s individual pace and needs.
Direct English truly understands the particular needs of the Jordanian market for a world-renowned ELT program, focusing on an effective curriculum that really works, first class teacher training and comprehensive online resources. That’s why Direct English includes first-class online resources including a brand new Learning Management System to support our system. What’s more, there’s world-leading teacher training too, so they have all the skills they need to deliver our program with confidence.
What we’re looking for
We’re looking to appoint a strong, local exclusive Master Franchisee to develop branded Direct English centres across Jordan. As our Master Franchisee, you will gain exclusive license rights to the brand for the whole of Jordan. This will give you the freedom to corporately own your centres, or alternatively sub-franchise to local franchisees. First-class business, training and marketing support is included in the contract, and come from the Linguaphone Group HQ team in London.

With complete exclusivity across the market, you’ll have access to flexible business models, including
• Developing a network of Direct English training centers, either corporately owned or sub-licensed
• Delivering in-company training
• Program licensing
• Exploiting government training tenders

2.Review your commercial capabilities

If you’re appointed as a Master Franchisee, you’ll need enough capital to cover the following costs:
• One-off license fee
• Royalty fees
• Payment for stock
• Set-up and ongoing business costs
The overall investment will vary depending on a range of factors that we’ll help you identify through our discussions.

3.Get in touch

Fill in our contact form to check whether your market is available, and we’ll guide you through the sign-up process, which includes the following phases:
• Initial enquiry
• Conference / Skype call
• Review of Evaluation Pack
• Initial meeting
• Prepare Business Plan
• Second meeting
• Sign contract

Unit Franchise Opportunities:
Interested in becoming a Unit Licensee and opening a single training center with one of our partners instead? Find out here if your country has already a Master Licensee.

Find out how our international network of franchise partners have already been successful with Direct English.

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